Thinking

Six Marketing Musts for 2021

• 3 minute read

Let's turn the page on 2020 and set our sights on making up lost ground in 2021. But we need to consider a few lessons that will make our comeback even stronger in the year ahead.

Check That Marketing List Twice!

• 4 minute read

With 2020 coming to a close, it’s time to take a quick inventory of your marketing for the year ahead. From your strategy to your analytics, use this checklist to make use of every opportunity to grow your company, and take market share. Before the holidays, set aside a few minutes to make sure your marketing is ready for 2021!

Media Amidst a Pandemic

• 5 minute read

While the changing media landscape can bring about uncertainty, there are ways that marketers and business owners can be prepared, aligning their strategies with the changing times.

The Power of Belonging: How Electric Cooperatives Can Engage Their Members

• 3 minute read

Each of us has a powerful, innate need to be connected, to matter, to be part of something larger than ourselves. Member-centric rural electrical cooperatives have embodied this need for 85 years. What can member-centric organizations do to make sure members feel like they truly belong?

Understanding the Rural Lifestyle Audience

• 2 minute read

What makes rural lifestyle customers unique? What do they want most from their rural lifestyle experience? Our survey of 720 rural Americans identifies five key customer segments and the best way to reach them.

COVID-19 Response: How Marketers Can Pivot and Adapt Their Brands Right Now

• 4 minute read

How your brand responds to COVID-19 in the next 30-60 days will likely determine how you emerge in the post-pandemic economy. This is what you should be doing right now.

Breaking Brand Standards During COVID-19

• Less than a minute

The Paulsen team is closely monitoring how high-profile brands are responding to the COVID-19 crisis.

5 Facts About Farming That Americans Need to Know

• 2 minute read

In honor of National Ag Day, we asked our employees who farm what they wish consumers knew about farming. These employees have a unique perspective—they farm and work in communications. Here’s what they told us.

Why Is College Enrollment Dropping in Rural Areas?

• 3 minute read

Recently we did a deep dive into research on rural areas in the U.S. Fewer students from rural areas are attending college and this presents a real challenge for universities. What can colleges and universities in rural areas do to reverse this trend?

Are You Following the Rules and Regs of Influencer Marketing?

• 1 minute read

Influencer marketing may seem like new territory—but actually, influencers have been around for decades. So has the Federal Trade Commission (FTC), running alongside to keep consumers safe and brands truthful. Are you aware of the FTC’s guidelines? Here’s a summary of what you need to know.

California Consumer Privacy Act Deadline Is Near

• 2 minute read

The deadline for the California Consumer Privacy Act (CCPA) legislation is nearing. How do you know if this impacts your business?

Warning: No Lifeguard on Duty. Swim At Your Own Risk.

• 2 minute read

Imagine a swimming pool at your local recreational center. Usually, the pool is divided into two areas with the swimming lane portion roped off for laps. The other area of the swimming pool is usually reserved for open swimming, which means mayhem. The chaos of raw data in front of marketers today is like an open-swim area.