Thinking

Print’s Place in a Digital World

• 2 minute read

Paulsen Media Group Director, Kristi Moss, can give you five really good reasons why print should be in your media mix. And you might agree. But you might also be thinking she’s correct only because farmers are old school, right?

Your Digital Future—Create Your Own Path

• Less than a minute

Are you wondering where digital marketing is going—and perhaps wishing you understood it a little better? If digital connectivity has shortened your attention span, here’s how you can get updated on 14 top digital trends in just minutes.

Why Content Marketing Fails

• 1 minute read

Are you guilty of making these mistakes? Paulsen President Sara Steever sets the record straight on content strategy in this quick read.

How to Get Farmers to Consume Your Writing—and Come Back for More

• 4 minute read

Generating high quality, valuable content can make or break your organization’s status as a leader in the agriculture and rural lifestyle industries.

7 Overlooked Brand Marketing Experiences

• 3 minute read

All interactions with a brand work together to drive preference, purchase, loyalty and advocacy. But there are some often-overlooked points of contact with your customers and prospects that become missed opportunities.

The Planning Season Is Upon Us

• 3 minute read

When harvest hits, it’s time for marketers to start planning for the next year. Having a plan enables your team to make informed, objective decisions; promotes efficient use of marketing dollars with better negotiating power and encourages a proactive approach.

Podcasting Offers Advertising, Thought Leadership & PR Opportunities

• 4 minute read

Podcasting offers a lot of interesting opportunities in advertising, hosting a branded podcast, establishing thought leadership and PR while helping your company share your message through an engaging new medium.

How to Crest a Crisis

• 4 minute read

Crisis situations can and do happen. As communicators, it’s our job to be ready if—and when—those situations ever occur, and be prepared to respond accordingly.

Four Reasons to Consider Content Packages

• 2 minute read

With an infinite ocean of internet, you need all the content you can get to be noticed. The question today isn’t whether or not you need content, it’s—how are you going to pull it all off?

PR: Sticking to the Facts in the Era of “Fake News”

• 3 minute read

There are a few overarching principles that we can always count on—transparency, relying on the facts, solid writing and good storytelling. That is where good public relations comes in.

The Summer of Digital Certification

• 1 minute read

We’re going to be working toward our internal Digital Certification goals. We’ll be digging into inbound marketing, mobile marketing analytics, tag manager, social media certifications and much more.

For Women Only: How to Get Ahead in Agribusiness

• 34 minute read

If you’re looking for great career opportunities, check out agriculture. That’s what the accomplished women interviewed on the Spark: Women in Agribusiness have to say. Find out how these women scaled the career ladder—and what advice they have for women (and men).