Breaking Brand Standards During COVID-19

by Sara Steever
April 10, 2020 • Less than a minute

The Paulsen team is closely monitoring how high-profile brands are responding to the COVID-19 crisis. We have compiled a slide on AAAA’s research on why this matters and found several examples of how brands are responding. Finally, we are sharing a chart of the current phase the market is in right now.

Click to download a PDF about how brands are breaking their standards to navigate COVID-19.


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