Developing Relevant Content to Strengthen Your Green Industry Brand

by Susan Martin
February 11, 2016 • 3 minute read

With increasing frequency, garden center employees and landscapers are asked for reliable gardening information and recommendations. Consumers want beautiful landscapes but they don’t know what to buy. One of the first places they look for such information is their local garden center’s website or that of a trusted landscape company. This article presents an example of the useful content Paulsen could provide to help establish your business as a leading authority on landscape-related topics.

Top Five Perennials for All-Season Color

Seasoned gardeners understand the concept of succession planting for all-season color in the garden. These gardeners know to strategically plant multiple kinds of perennials that bloom at different times of the year so there is always color in the garden, from spring through fall. However, that concept can take years of hands-on practice to master.

Many next generation gardeners haven’t had the opportunity to develop these skills. Instead, they need plants that are in color all season and require little maintenance to look fantastic.

Here are five perennials you can recommend with confidence to gardeners looking for perennials that deliver on the color promise all season long.

1. ‘Rozanne’ Hardy Geranium

Easily one of the longest-blooming perennials available today, hardy Geranium ‘Rozanne’ produces a cloud of violet blue flowers continuously from late spring to frost. This is a wide spreading plant that can grow 2-3 feet wide in just one season, so you won’t need many to fill up your garden beds. Its sprawling stems weave in and around its neighbors while its finely textured foliage complements many other plants in the garden. Provide full sun to partial shade and average moisture for best success. Hardy in zones 5-8.

‘Rozanne’ Hardy Geranium is one of the longest-blooming perennials you’ll find at your local garden center.

Photo courtesy of Susan Martin.

2. ‘Going Bananas’ Daylily

Not all daylilies are created equal! A small but growing group of daylilies are classified as “everblooming.” Not to be confused with reblooming varieties that bloom twice, everbloomers produce flowers in multiple waves from late spring into fall. One of the very best is ‘Going Bananas,’ named for its banana-colored flowers and uncanny ability to bloom like it’s going bananas! Unlike older lookalikes, its lightly fragrant blossoms keep on coming right through the heat of summer. You’ll get the most flowers in full sun, but this daylily will also bloom in part shade. Hardy in zones 3-9.

‘Going Bananas’ daylilies are excellent for massing in sunny spots that call for lots of color all season long.

Photo courtesy of

3. Arizona and Mesa™ Series Blanket Flowers

A top recommendation for areas stricken with drought conditions, native cultivars of Gaillardia, commonly known as blanket flowers, are exceptionally easy to grow as long as full sun and good soil drainage is provided. Blanket flowers are named for the way they once blanketed our native prairies in colorful blooms all summer. Arizona and Mesa series varieties are a bit more refined than the straight native species and bloom from early summer into fall across most of the U.S. Choose from yellow, apricot, red and bicolor varieties. Hardy in zones 3-10.

Blanket flowers are an excellent choice for low maintenance, dry and sunny landscapes.

Photo courtesy of Susan Martin.

4. Big Bang™ Series Coreopsis

If you haven’t taken a look at your nursery’s selection of Coreopsis lately, it’s time to revisit this classic perennial. Recent advances in breeding have brought us new varieties like the Big Bang series which are extremely long-blooming, sterile and disease resistant, all in an expanded color palette. ‘Mercury Rising’ has quickly gained in popularity as the first zone five hardy red flowering Coreopsis. Like others in the Big Bang series, it blooms continuously from early summer to frost and is sterile so it won’t take over your garden. Provide full sun and average to slightly dry soil for best results. Hardy in zones 5-9.

Big Bang™ series Coreopsis like ‘Mercury Rising’ are extremely long blooming from early summer to frost without deadheading.

Photo courtesy of

5. Coral Bells and Foamy Bells

Who needs flowers when you have fabulous foliage? Coral bells and their cousins, foamy bells, have become incredibly popular with gardeners because of their rainbow colored foliage that lasts all season long with very little maintenance. Some varieties like ‘Berry Timeless’ and ‘Bella Notte’ have pretty flowers in addition to their decorative foliage. Use them in combination containers or in the landscape to accent flowering plants. They will thrive just about anywhere you plant them in sun or shade as long as the soil is well-drained. Hardy in zones 4-9.

Coral bells and foamy bells are available in a rainbow of colors to match every color palette. Pictured here: DOLCE® ‘Blackberry Ice’ (purple), DOLCE® Cinnamon Curls™ (red), ‘Leapfrog’ (yellow).

Photo courtesy of

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