Harness the Power of Social Media

October 31, 2016 • 1 minute read

Statistics show that the majority of your members and prospects use social media; in 2016, 78 percent of the U.S. population has a social media profile (statista.com).

Is your cooperative getting the most out of social media? Consider these questions:

Do your members follow your cooperative on social media?

You can use a variety of methods to encourage members and prospects to follow you.

Are you providing relevant and meaningful content?

Should you post photos of employees doing their jobs? With a social media strategy, you’ll know what type of content to post. This includes subject matter, information and medium. Video is currently the most popular format.

Are you updating content continuously?

A social media calendar can help with posting on a regular basis as well as on the best days and at the best times.

Are you taking advantage of employee advocacy?

Only 33 percent of customers trust a brand while 90 percent trust product/service recommendations from people they know (Nielsen Global Online Consumer Survey). Asking your employees to share, interact with and promote your content on their own channels is an increasingly popular social media marketing strategy with proven results.

Are you engaging with members, other organizations or influencers?

Social media isn’t just a one-way street. In addition to posting your own information, you’ll want to build relationships by responding to comments and commenting on the posts of people and organizations you follow.