Harness the Power of Social Media
October 31, 2016 • 1 minute read
October 31, 2016 • 1 minute read
Statistics show that the majority of your members and prospects use social media; in 2016, 78 percent of the U.S. population has a social media profile (statista.com).
Is your cooperative getting the most out of social media? Consider these questions:
You can use a variety of methods to encourage members and prospects to follow you.
Should you post photos of employees doing their jobs? With a social media strategy, you’ll know what type of content to post. This includes subject matter, information and medium. Video is currently the most popular format.
A social media calendar can help with posting on a regular basis as well as on the best days and at the best times.
Only 33 percent of customers trust a brand while 90 percent trust product/service recommendations from people they know (Nielsen Global Online Consumer Survey). Asking your employees to share, interact with and promote your content on their own channels is an increasingly popular social media marketing strategy with proven results.
Social media isn’t just a one-way street. In addition to posting your own information, you’ll want to build relationships by responding to comments and commenting on the posts of people and organizations you follow.