Michelle Rook, WNAX

January 13, 2017 • 1 minute read

“Do as many internships as you possibly can, and in different fields.” –Michelle Rook

Rook is one of the nation’s top farm broadcasters and market reporters. She leads a farm department at WNAX that consistently has the highest farm audience ratings in the country and has been recognized widely for her journalistic excellence. In addition to her radio work, Rook is a regional reporter for nationally syndicated ag TV shows AgDay and U.S. Farm Report. Previously she was a meteorologist and reporter for TV stations in Iowa and South Dakota. Rook grew up on a dairy and crop farm in eastern South Dakota, where her parents still farm. She visits with Sara Steever about the importance of seeking a wide range of experiences, being open to learning and working hard.

michelle-rookMichelle Rook

Rook is one of the top farm broadcasters and market reporters in the country. She was the Doan Award recipient in 2015 and the National Association of Farm Broadcasting (NAFB) Farm Broadcaster of the Year in 2008, has won the NAFB Horizon Award, NAFB Newscast and Marketcast Awards and numerous NAFB News Service Awards and Associated Press recognition, as well as media awards from the South Dakota Farm Bureau, the South Dakota Soybean Association and the South Dakota Pork Producers Council, South Dakota Farmers Union and more. Rook is active in NAFB and in 2006 served as NAFB National President, only the second female to hold that office. She has bachelor’s degrees in dairy manufacturing and ag journalism from South Dakota State University, and a master’s degree in journalism and a broadcast meteorology degree from Mississippi State University. She was a State FFA Officer in South Dakota, an American FFA Degree recipient and was involved in 4-H for 11 years. Rook grew up on a dairy and crop farm in eastern South Dakota.


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