Successfully Managing Cooperative Unifications

September 12, 2016 • Less than a minute

Lately, it seems that every few months we hear about another cooperative merger.

Unifying two or more cooperatives is an effective way to maximize cost efficiencies and streamline operations.

But in every case, the way your co-op communicates to employees and members is absolutely critical.

Are you well prepared in advance of a member vote?

Planning and coordinating communications surrounding a merger vote can be complex.

Is there a detailed strategic plan?

Working with another co-op’s team on key issues can be challenging. It’s important that all parties agree on the direction for the new unified co-op.

What’s next?

The new organization may need a new name, branding and market introduction.

Change is difficult.

Careful positioning and communication helps co-op members, employees and leadership get on board.