The Summer of Digital Certification

What are you doing this summer?

At Paulsen, we’re going to be working toward our internal Digital Certification goals. And you’re invited to join us!

A few years ago we kicked off a Digital Certification process for all of our staff. People who are not technicians still need to understand the mechanics that drive the digital world.

You might never program a website, set up a pay-per-click campaign or establish tracking URLs. But you still need a reasonably deep understanding of how, and more importantly, why, any digital tactic fits into the client’s overall strategy.

To become Paulsen Digital Certified, this summer we’re working on:

• Marketing automation
• Inbound marketing
• Social media certification
• Mobile marketing analytics
• Search engine marketing (PPC and SEO)
• Digital analytics certification
• Digital media fundamentals (IAB)

If you are interested in participating, we would love to have you learn alongside us as we grow our skills and knowledge base! Please contact Sara Steever for details.