• 3 minute read
All interactions with a brand work together to drive preference, purchase, loyalty and advocacy. But there are some often-overlooked points of contact with your customers and prospects that become missed opportunities.
• 3 minute read
When harvest hits, it’s time for marketers to start planning for the next year. Having a plan enables your team to make informed, objective decisions; promotes efficient use of marketing dollars with better negotiating power and encourages a proactive approach.
• 4 minute read
Podcasting offers a lot of interesting opportunities in advertising, hosting a branded podcast, establishing thought leadership and PR while helping your company share your message through an engaging new medium.
• 4 minute read
Crisis situations can and do happen. As communicators, it’s our job to be ready if—and when—those situations ever occur, and be prepared to respond accordingly.
• 2 minute read
With an infinite ocean of internet, you need all the content you can get to be noticed. The question today isn’t whether or not you need content, it’s—how are you going to pull it all off?
• 3 minute read
There are a few overarching principles that we can always count on—transparency, relying on the facts, solid writing and good storytelling. That is where good public relations comes in.
• 1 minute read
We’re going to be working toward our internal Digital Certification goals. We’ll be digging into inbound marketing, mobile marketing analytics, tag manager, social media certifications and much more.
• 3 minute read
Change is inevitable. Find out why you should invest in marketing that can drive change within your organization, market and the ag industry as a whole.
• 3 minute read
What's in a name? A lot! Paulsen explains what goes into naming something and the challenges that come with the task.
