• 2 minute read
Imagine a swimming pool at your local recreational center. Usually, the pool is divided into two areas with the swimming lane portion roped off for laps. The other area of the swimming pool is usually reserved for open swimming, which means mayhem. The chaos of raw data in front of marketers today is like an open-swim area.
• 4 minute read
Good branding is #winning—except when disaster strikes. Some big brands play fast and loose. Some have unimaginably difficult problems. Welcome to The Big Brand Era.
• 3 minute read
What is web accessibility? How does your site measure up? And—does it really matter? The answer is that it does matter. In fact, the recent Supreme Court decision with regards to Domino’s Pizza underlines the importance of web accessibility.
• 2 minute read
Is the ag media industry ready to embrace measuring time and attention rather than delivery when it comes to programmatic digital buying?
• 16 minute read
What is GDPR and what does it mean for agri-marketers? Paulsen President Sara Steever dives into this topic with advice on how to prepare your company.
• 2 minute read
It’s likely that nearly every American uses an automated service which five years ago would have been executed by a human. Artificial intelligence (AI)-driven automation is growing fast and shows no signs of slowing down.
• 2 minute read
Did anyone in your family shop on Amazon during Prime Day? How about binge watch a Netflix original? Google a trivia question? Share a cat video on Facebook? It might surprise you to learn that these activities are changing a critical aspect of farming.
• 1 minute read
You’ve probably heard about 5G cell phones. What’s 5G—and what does it mean for farmers and others living in rural areas?
• 2 minute read
Your phone’s not tracking you, but here’s what is. A lot of people are talking about it, and not just on obscure conspiracy-theorist sites. Fast Company, The New York Times and The Wall Street Journal have also noticed.
• 3 minute read
In an industry where each day seems to bring a new merger or acquisition, we think the future for regional and independent seed companies is very bright. Here’s why.
• 1 minute read
Anyone in marketing knows that content is a hot topic; every brand needs to have content strategy and a way to engage with prospects and customers online.
• 3 minute read
The first time I became fully aware that my phone was watching me was after a nice meal at an Italian restaurant in Los Angeles with my son. If you have a heartbeat and a mobile device, you’ve probably had something similar happen to you.