• 4 minute read
Social distancing, working from home and quarantines are our new reality and will be for the foreseeable future.
• Less than a minute
The Paulsen team is closely monitoring how high-profile brands are responding to the COVID-19 crisis.
• 2 minute read
In honor of National Ag Day, we asked our employees who farm what they wish consumers knew about farming. These employees have a unique perspective—they farm and work in communications. Here’s what they told us.
• 3 minute read
Recently we did a deep dive into research on rural areas in the U.S. Fewer students from rural areas are attending college and this presents a real challenge for universities. What can colleges and universities in rural areas do to reverse this trend?
• 1 minute read
Influencer marketing may seem like new territory—but actually, influencers have been around for decades. So has the Federal Trade Commission (FTC), running alongside to keep consumers safe and brands truthful. Are you aware of the FTC’s guidelines? Here’s a summary of what you need to know.
• 2 minute read
The deadline for the California Consumer Privacy Act (CCPA) legislation is nearing. How do you know if this impacts your business?
• 2 minute read
Imagine a swimming pool at your local recreational center. Usually, the pool is divided into two areas with the swimming lane portion roped off for laps. The other area of the swimming pool is usually reserved for open swimming, which means mayhem. The chaos of raw data in front of marketers today is like an open-swim area.
• 4 minute read
Good branding is #winning—except when disaster strikes. Some big brands play fast and loose. Some have unimaginably difficult problems. Welcome to The Big Brand Era.
• 3 minute read
What is web accessibility? How does your site measure up? And—does it really matter? The answer is that it does matter. In fact, the recent Supreme Court decision with regards to Domino’s Pizza underlines the importance of web accessibility.
• 2 minute read
Is the ag media industry ready to embrace measuring time and attention rather than delivery when it comes to programmatic digital buying?
• 16 minute read
What is GDPR and what does it mean for agri-marketers? Paulsen President Sara Steever dives into this topic with advice on how to prepare your company.
• 2 minute read
It’s likely that nearly every American uses an automated service which five years ago would have been executed by a human. Artificial intelligence (AI)-driven automation is growing fast and shows no signs of slowing down.