Articles

PR: Sticking to the Facts in the Era of “Fake News”

• 3 minute read

There are a few overarching principles that we can always count on—transparency, relying on the facts, solid writing and good storytelling. That is where good public relations comes in.

The Summer of Digital Certification

• 1 minute read

We’re going to be working toward our internal Digital Certification goals. We’ll be digging into inbound marketing, mobile marketing analytics, tag manager, social media certifications and much more.

Embracing Change

• 3 minute read

Change is inevitable. Find out why you should invest in marketing that can drive change within your organization, market and the ag industry as a whole.

What’s in a Name?

• 3 minute read

What's in a name? A lot! Paulsen explains what goes into naming something and the challenges that come with the task.

Email’s Two Simple Benchmarks: Timing and Opens

• 2 minute read

Paulsen addresses our two most common email marketing questions: when is the best time to send an email and what is a good open rate? Follow us for some straightforward answers.

On the Blockchain Train

• 5 minute read

Are you on board the blockchain train? You’ve heard the term. But what does it mean? How does it apply to ag business and marketing? How will it affect you?

In Search of the Agri-Marketing Silver Bullet

• 4 minute read

Is there a Silver Bullet solution for ag marketers? Not quite—but a combination of Silver Bullets working together over time will create the success you’re seeking.

So, What’s Your Story?

• 2 minute read

We see it all the time. In agribusiness, companies – successful companies, mind you – struggle with telling a compelling story.

Top Five Challenges and Opportunities Facing Ag Producers Today

• 2 minute read

Paulsen Executive VP, Industry Analyst Greg Guse answers a client’s question on the challenges and opportunities farmers are experiencing today.

Every Brand Has a Story, and It Begins With “Why?”

• 2 minute read

By re-aligning how you consider your business as a service provider rather than a cash cow (or aspirations as such) and by outlining the core of your organization’s purpose, both your internal stakeholders and your external audiences can have a better understanding of the message you are trying to convey.