Articles

Why Is College Enrollment Dropping in Rural Areas?

• 3 minute read

Recently we did a deep dive into research on rural areas in the U.S. Fewer students from rural areas are attending college and this presents a real challenge for universities. What can colleges and universities in rural areas do to reverse this trend?

Are You Following the Rules and Regs of Influencer Marketing?

• 1 minute read

Influencer marketing may seem like new territory—but actually, influencers have been around for decades. So has the Federal Trade Commission (FTC), running alongside to keep consumers safe and brands truthful. Are you aware of the FTC’s guidelines? Here’s a summary of what you need to know.

California Consumer Privacy Act Deadline Is Near

• 2 minute read

The deadline for the California Consumer Privacy Act (CCPA) legislation is nearing. How do you know if this impacts your business?

Warning: No Lifeguard on Duty. Swim At Your Own Risk.

• 2 minute read

Imagine a swimming pool at your local recreational center. Usually, the pool is divided into two areas with the swimming lane portion roped off for laps. The other area of the swimming pool is usually reserved for open swimming, which means mayhem. The chaos of raw data in front of marketers today is like an open-swim area.

The Big Brand Era

• 4 minute read

Good branding is #winning—except when disaster strikes. Some big brands play fast and loose. Some have unimaginably difficult problems. Welcome to The Big Brand Era.

All Things Accessible

• 3 minute read

What is web accessibility? How does your site measure up? And—does it really matter? The answer is that it does matter. In fact, the recent Supreme Court decision with regards to Domino’s Pizza underlines the importance of web accessibility.

Is Optimizing to Consumer Attention on the Horizon?

• 2 minute read

Is the ag media industry ready to embrace measuring time and attention rather than delivery when it comes to programmatic digital buying?

GDPR and the Trend Toward Privacy

• 16 minute read

What is GDPR and what does it mean for agri-marketers? Paulsen President Sara Steever dives into this topic with advice on how to prepare your company.

Is Artificial Intelligence Making My Job Obsolete?

• 2 minute read

It’s likely that nearly every American uses an automated service which five years ago would have been executed by a human. Artificial intelligence (AI)-driven automation is growing fast and shows no signs of slowing down.

Why Netflix Makes Farming Better

• 2 minute read

Did anyone in your family shop on Amazon during Prime Day? How about binge watch a Netflix original? Google a trivia question? Share a cat video on Facebook? It might surprise you to learn that these activities are changing a critical aspect of farming.

What Will 5G Mean for Rural America?

• 1 minute read

You’ve probably heard about 5G cell phones. What’s 5G—and what does it mean for farmers and others living in rural areas?

It’s Not My Phone That’s Tracking Me After All

• 2 minute read

Your phone’s not tracking you, but here’s what is. A lot of people are talking about it, and not just on obscure conspiracy-theorist sites. Fast Company, The New York Times and The Wall Street Journal have also noticed.