Articles

7 Overlooked Brand Marketing Experiences

• 3 minute read

All interactions with a brand work together to drive preference, purchase, loyalty and advocacy. But there are some often-overlooked points of contact with your customers and prospects that become missed opportunities.

How to Get a Job at an Ag Agency

• 2 minute read

I recently spent a morning with 88 college students from around the region, most of who were pursuing majors in marketing, graphic design, social media or public relations.

The Planning Season Is Upon Us

• 3 minute read

When harvest hits, it’s time for marketers to start planning for the next year. Having a plan enables your team to make informed, objective decisions; promotes efficient use of marketing dollars with better negotiating power and encourages a proactive approach.

Podcasting Offers Advertising, Thought Leadership & PR Opportunities

• 4 minute read

Podcasting offers a lot of interesting opportunities in advertising, hosting a branded podcast, establishing thought leadership and PR while helping your company share your message through an engaging new medium.

The Top 2 Rules of Crisis Communications & PR

• 1 minute read

When it comes to dealing with a crisis, we all like to think, “It will never happen to me.

How to Handle Negative Social Media Comments

• 2 minute read

Negative social media comments are a fact of life, especially for folks in agriculture.

How to Crest a Crisis

• 4 minute read

Crisis situations can and do happen. As communicators, it’s our job to be ready if—and when—those situations ever occur, and be prepared to respond accordingly.

Four Reasons to Consider Content Packages

• 2 minute read

With an infinite ocean of internet, you need all the content you can get to be noticed. The question today isn’t whether or not you need content, it’s—how are you going to pull it all off?

Increased Media Automation Makes Relationships More Important

• 1 minute read

It may sound like a contrarian perspective, but it’s true: Data and marketing automation have increased the amount of trust needed to build and execute successful digital media buying.

The Power of a Brand

• 1 minute read

In our marketing world, the concept of branding is often misunderstood and usually underappreciated.

PR: Sticking to the Facts in the Era of “Fake News”

• 3 minute read

There are a few overarching principles that we can always count on—transparency, relying on the facts, solid writing and good storytelling. That is where good public relations comes in.

The Summer of Digital Certification

• 1 minute read

We’re going to be working toward our internal Digital Certification goals. We’ll be digging into inbound marketing, mobile marketing analytics, tag manager, social media certifications and much more.