Articles

Print’s Place in a Digital World

• 2 minute read

Paulsen Media Group Director, Kristi Moss, can give you five really good reasons why print should be in your media mix. And you might agree. But you might also be thinking she’s correct only because farmers are old school, right?

Digital? Traditional? It’s All Media.

• 1 minute read

As a media buyer, I have been bothered for quite some time by the fact that the industry seems to separate digital marketing and traditional marketing.

How to Get Farmers to Consume Your Writing—and Come Back for More

• 4 minute read

Generating high quality, valuable content can make or break your organization’s status as a leader in the agriculture and rural lifestyle industries.

Ad Agency Answers: Is Your Phone Listening?

• 2 minute read

“I want to go to the Bahamas this winter,” you said to your spouse one evening.

7 Overlooked Brand Marketing Experiences

• 3 minute read

All interactions with a brand work together to drive preference, purchase, loyalty and advocacy. But there are some often-overlooked points of contact with your customers and prospects that become missed opportunities.

How to Get a Job at an Ag Agency

• 2 minute read

I recently spent a morning with 88 college students from around the region, most of who were pursuing majors in marketing, graphic design, social media or public relations.

The Planning Season Is Upon Us

• 3 minute read

When harvest hits, it’s time for marketers to start planning for the next year. Having a plan enables your team to make informed, objective decisions; promotes efficient use of marketing dollars with better negotiating power and encourages a proactive approach.

Podcasting Offers Advertising, Thought Leadership & PR Opportunities

• 4 minute read

Podcasting offers a lot of interesting opportunities in advertising, hosting a branded podcast, establishing thought leadership and PR while helping your company share your message through an engaging new medium.

The Top 2 Rules of Crisis Communications & PR

• 1 minute read

When it comes to dealing with a crisis, we all like to think, “It will never happen to me.

How to Handle Negative Social Media Comments

• 2 minute read

Negative social media comments are a fact of life, especially for folks in agriculture.

How to Crest a Crisis

• 4 minute read

Crisis situations can and do happen. As communicators, it’s our job to be ready if—and when—those situations ever occur, and be prepared to respond accordingly.

Four Reasons to Consider Content Packages

• 2 minute read

With an infinite ocean of internet, you need all the content you can get to be noticed. The question today isn’t whether or not you need content, it’s—how are you going to pull it all off?