Why Collaborative Culture Is Key

November 29, 2016

It is said that, “knowledge is having the right answer and intelligence is asking the right questions.”

In my short time at Paulsen, I have come to truly admire the culture here. One aspect I like the most is the imperative to continually gain knowledge and discuss it openly. Although the term “knowledge” may seem vague, it is fitting because of the wide spectrum of topics that we continuously tap into. Knowledge can mean anything from discussing the agricultural economy to current digital trends to new media strategy, or even talking about the latest book or movie.

It is vital for an ad agency to create a knowledge-seeking culture. But the next step is to provide an environment where people are allowed to openly discuss their newly-gained knowledge.

By allowing time for people to discuss ideas in a casual setting, a company gives workplace relationships the opportunity to flourish. And when colleagues are able to share ideas and experiences, the result is a collaborative culture.

One of the easiest ways to help foster a collaborative culture is to set aside ample time throughout the workweek for employees to meet and discuss their ideas and experiences.

For example, at Paulsen we set aside anywhere from 30 minutes to an hour every Friday morning to discuss current digital trends in what we call our “digital discovery” meetings. Participants bring knowledge and ideas to the table and present them to their colleagues. Some discussion topics that I have enjoyed personally include virtual reality (VR), augmented reality (AR), Snapchat, drone technology and books that we read as a group.

Lastly, it is important to constantly evaluate progress on all levels and look for ways to improve. For example, after an important activity or event has taken place, it is beneficial to regroup with the team and evaluate the process.

Reviewing assignments, identifying successes and failures, sharing positive or negative experiences and seeking ways to improve performance can lead to the generation of innovative ideas. These ideas can then be utilized to streamline operations and improve overall internal processes.

Overall, sharing knowledge collaboratively allows us as marketers to develop the right questions and practice having the right answers—to ensure that we are offering the best service possible to our clients.