Thinking

On the Blockchain Train

• 5 minute read

Are you on board the blockchain train? You’ve heard the term. But what does it mean? How does it apply to ag business and marketing? How will it affect you?

In Search of the Agri-Marketing Silver Bullet

• 4 minute read

Is there a Silver Bullet solution for ag marketers? Not quite—but a combination of Silver Bullets working together over time will create the success you’re seeking.

Preparing for the Future: True Strategic Planning Creates Profound Changes

• 11 minute read

True strategic planning requires courage, vulnerability, discomfort and frustration. But it yields powerful insights and can result in profound changes.

So, What’s Your Story?

• 2 minute read

We see it all the time. In agribusiness, companies – successful companies, mind you – struggle with telling a compelling story.

Top Five Challenges and Opportunities Facing Ag Producers Today

• 2 minute read

Paulsen Executive VP, Industry Analyst Greg Guse answers a client’s question on the challenges and opportunities farmers are experiencing today.

Every Brand Has a Story, and It Begins With “Why?”

• 2 minute read

By re-aligning how you consider your business as a service provider rather than a cash cow (or aspirations as such) and by outlining the core of your organization’s purpose, both your internal stakeholders and your external audiences can have a better understanding of the message you are trying to convey.

Do We Need Some Tough Love for the Ag Illiterate?

• 2 minute read

A recent Washington Post story on agricultural literacy showed seven percent of Americans believe chocolate milk comes from brown cows. Before we get too high and mighty about this, it’s important to remember that there’s a lot of good work already being done, and that there’s a lot more hard-nosed work to do.

Four Lessons in Leadership

• 2 minute read

Leadership is simple, but not easy! Everyone has the potential to lead, but not everyone steps up when opportunities arise. Learn about four keys to leadership that work no matter where you sit in the organizational chart.

Marketing with Facebook Live

• 3 minute read

As professional marketers, we’ve had a good experience working with Live since it launched, and we’d like to share some insights and recommendations with you.

Podcasting as an Agribusiness Marketing Tool?

• 3 minute read

Is podcasting in your organization’s future? Is podcasting a viable way to reach ag audiences? Check out our thoughts on this growing platform!

Resolve to Make 2017 the Year to Get Things Done

• 1 minute read

Like most cooperative managers, you probably have a list of tasks you’ve been meaning to tackle, but have put off completing for one reason or another.

Is This the Year?

• 2 minute read

January is famous for New Year’s resolutions—those pesky promises we make to ourselves and to each other to accomplish things that have been put off far too long.