Thinking

Marketing Attribution: Assigning Credit Across Digital Tactics

• 2 minute read

For years, companies have cycled through different methods of validating their marketing efforts.

In Search of the Agri-Marketing Silver Bullet

• 4 minute read

Is there a Silver Bullet solution for ag marketers? Not quite—but a combination of Silver Bullets working together over time will create the success you’re seeking.

PR: Gain Trust with Earned Media

• 3 minute read

Interested in earning more of your media? Here are some earned media basics and a simple strategy for getting started.

Preparing for the Future: True Strategic Planning Creates Profound Changes

• 11 minute read

True strategic planning requires courage, vulnerability, discomfort and frustration. But it yields powerful insights and can result in profound changes.

So, What’s Your Story?

• 2 minute read

We see it all the time. In agribusiness, companies – successful companies, mind you – struggle with telling a compelling story.

Understanding Your Customers in a Challenging Ag Economy

• 2 minute read

“We don’t need to worry about talking to customers.

Top Five Challenges and Opportunities Facing Ag Producers Today

• 2 minute read

Paulsen Executive VP, Industry Analyst Greg Guse answers a client’s question on the challenges and opportunities farmers are experiencing today.

Every Brand Has a Story, and It Begins With “Why?”

• 2 minute read

By re-aligning how you consider your business as a service provider rather than a cash cow (or aspirations as such) and by outlining the core of your organization’s purpose, both your internal stakeholders and your external audiences can have a better understanding of the message you are trying to convey.

Digital Media Campaigns: Just Like Old-Timey Storefront Marketing?

• 2 minute read

Is building a digital media campaign really any different than an old-timey storefront? Let’s compare! Blueprint In order to arrive with actable takeaways, keeping the end in mind at the beginning of digital campaign planning is crucial.

Do We Need Some Tough Love for the Ag Illiterate?

• 2 minute read

A recent Washington Post story on agricultural literacy showed seven percent of Americans believe chocolate milk comes from brown cows. Before we get too high and mighty about this, it’s important to remember that there’s a lot of good work already being done, and that there’s a lot more hard-nosed work to do.

Four Lessons in Leadership

• 2 minute read

Leadership is simple, but not easy! Everyone has the potential to lead, but not everyone steps up when opportunities arise. Learn about four keys to leadership that work no matter where you sit in the organizational chart.

Engagement

• 1 minute read

Depending on where you are in life, the word engagement can take on different meanings.