Farmer Cooperatives: Six Strategies to Strengthen Your Brand for the Future

What does it take for a cooperative in today’s marketplace to stand out and be a chosen partner in a global marketplace?

Paulsen set out to define the opportunities of a modern cooperative system in order to explore how the progressive co-op of today can assume a leadership role in the future.

We talked to ag producers on cooperative boards and cooperative leadership to identify the following key strategies that leading ag cooperatives must implement to be competitive in 2015 and beyond:

  1. Empower producers through technology
  2. Advocate for agriculture
  3. Lead sustainability standards
  4. Involve yourself in policy
  5. Attract top talent
  6. Build a community

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