Kubota Rural Lifestyle

Appealing to America's modern pioneers.

Paulsen has had the unique opportunity to partner with Kubota Tractor Corporation for the last 20 years. Together, we’ve defined the rural lifestyle market and reimagined the UTV class that is now emulated by competitors.

At the start of our relationship in 1999, Kubota’s annual U.S. sales totaled $500 million. In the two decades since partnering with Paulsen, Kubota has increased annual sales to more than $3 billion in the U.S.

To achieve this success, Paulsen and Kubota have come together with one mission in mind: to support ag, rural lifestyle and commercial turf consumers and strategically engage them with the brand where they live and work. Paulsen services that support this mission include:

  • Creative, messaging and asset development for TV/radio/print/digital
  • Video and social content
  • Media planning and placement
  • Influencer and experiential events
  • Category sponsorships
  • National dealer support and tools
  • Brand development and strategic consulting

Kubota BX80 Series

New Product Launch

Kubota’s industry-leading and flawlessly-designed sub-compact tractor burst onto the market with an equally sleek and powerful campaign created to speak directly to rural lifestylists across the country.

RTV-XG850 Sidekick

New Product Launch

Kubota’s fastest utility vehicle yet was brought to market with property owners and outdoor enthusiasts in mind.

Paulsen set out to craft a campaign that perfectly speaks to the “why” behind every dreamer, doer and proud property owner in America. The This is why I do it campaign highlights both everyday tasks and big projects alike, and the sense of pride and accomplishment that goes with them. The campaign delivers a helping hand to every “why” by touching on how Kubota can help make it happen.

More Work

American Rambouillet Sheep Breeders Association

South Dakota Game, Fish and Parks

East River Electric Cooperative