Kubota Turf

Bringing turf and landscape solutions to property owners and pros across America.

Over Paulsen’s 20-year partnership with Kubota, many turf-segment strides were made. Together, we grew the “orange tractor brand” into a trusted turf and landscape care solution for property owners and landscape pros across the country. From small residential properties to large professional fleets and municipal teams, Paulsen worked to bring on-point messaging to each audience at precisely the right place and time.

Paulsen services that support this mission included:

  • Creative, messaging and asset development for TV/radio/print/digital
  • Video and social content
  • Media planning and placement
  • Influencer and experiential events
  • Category sponsorships
  • National dealer support and tools
  • Brand development and strategic consulting

Simply Brilliant, Kubota Kommander

New Product Launch | Residential Turf

This stunning campaign brought a classy appeal to zero-turn prospects far and wide.

We Are Kubota

National Campaign | Residential & Commercial Turf

The We Are Kubota campaign, which ran for three years, brought authentic and compelling messaging to consumers through their point of view.

Turf Full Line Sales Support Kit

Dealer Kit | Full Line | Residential & Commercial Turf

Showcasing the full line through cohesive POP displays, Paulsen worked to bring important specs and value propositions front and center for many of Kubota’s dealers.

Industry Event Promos

Trade Shows | Commercial Turf

Paulsen worked to ensure high visibility and engagement at industry shows.

More Work

South Dakota Game, Fish and Parks

East River Electric Cooperative

Valley Queen