Nationwide Agribusiness

Repositioning the nation’s number one ag insurance brand.

Nationwide Agribusiness asked Paulsen to develop a new creative platform to showcase the company’s status as the nation’s number one agribusiness insurer.

Our first step was walking Nationwide through strategy sessions with key stakeholders, clients and agents.

The theme chosen — We Stand For You® — positions Nationwide as an advocate for farmers and commercial agribusiness.

"Besides Paulsen's incredible responsiveness, their deep understanding of our agriculture market and audience, and the high quality creative they provide us, what we may value most about working with the Paulsen team is the honesty and integrity they bring to all their work and to their guidance as we work with them to achieve our marketing goals."

-Brad Snyder, Agribusiness Marketing Director, Nationwide

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