Nationwide Agribusiness
Repositioning the nation’s number one ag insurance brand.
Repositioning the nation’s number one ag insurance brand.
Nationwide Agribusiness asked Paulsen to develop a new creative platform to showcase the company’s status as the nation’s number one agribusiness insurer.
Our first step was walking Nationwide through strategy sessions with key stakeholders, clients and agents.
The theme chosen — We Stand For You® — positions Nationwide as an advocate for farmers and commercial agribusiness.
