Sand Creek Post & Beam

Improving the customer journey to increase conversions.

A leading manufacturer of rustic wood barns, barn homes and commercial barns, Sand Creek Post & Beam asked Paulsen to help leverage marketing and sales touch points to increase customer conversions.

Paulsen performed customer segmentation research and completed a rigorous corporate strategic planning process. We identified key audience personas and behaviors, redefined and refined the customer journey, and helped the company reconfigure its leadership and organizational structure.

Sales have increased each quarter since we began working with Sand Creek Post & Beam.

Photos by Sand Creek Post & Beam.

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