South Dakota Soybean

Improving producer-focused communications.

The South Dakota Soybean Association and the South Dakota Soybean Research & Promotion Council asked Paulsen to create a website that would be easy to use for members and easy to update for administrators. Analytics show more than 200,000 page views and 60,000 new visitors since launching in December 2010.

Paulsen helps South Dakota Soybean with materials for the annual Yield Contest, as well as the Soybean Success Seminars and SOY100 events. Materials include print, direct mail and radio.

Paulsen also produces Best Bean Practices, a news-based video series shown at producer events and on the web.

More Work

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