"Paulsen saw opportunity in what I would call business development marketing. The proposal from Paulsen was more than just a brand standards and digital media marketing proposal. It was a proposal that provided a new avenue of marketing through leveraging the engineering and employee expertise at Scale-Tec, as well as new experiences in digital media that Scale-Tec was not exercising. Scale-Tec was also lacking in strong content marketing, which Paulsen took to a whole new level with video, editorials, podcasts, web app and web page marketing efforts."
—Nick Von Muenster, Director of Operations, Scale-Tec
"The We are Kubota campaign as developed and produced by Paulsen, has exceeded our expectations many times over and will lead our brand communications efforts far into the future. It is a seminal work that resonates with people, and it truly bespeaks the Kubota brand."